marketing n. 1.商品銷售業(yè)務(wù)。 2.商品自生產(chǎn)者轉(zhuǎn)移到消費(fèi)者手中的一系列有關(guān)機(jī)能。 3.〔集合詞〕市場(chǎng)購(gòu)買的貨品;適合市場(chǎng)上銷售的貨品。 4.市場(chǎng)學(xué)。 go [do one's] marketing上市場(chǎng)買[賣]東西去。
A novel data mining approach to response modeling in database marketing 數(shù)據(jù)庫營(yíng)銷響應(yīng)建模的一種新的數(shù)據(jù)挖掘方法
All in all , this is an excellent release for current db2 customers , but in the highly competitive relational database market it takes a lot to win new converts 總之,該產(chǎn)品對(duì)于現(xiàn)有db2用戶來說相當(dāng)不錯(cuò),但若想通過它在競(jìng)爭(zhēng)激烈的關(guān)系數(shù)據(jù)庫市場(chǎng)獲得更多市場(chǎng)份額,卻很難。
Additionally traditional media marketing is likely to stir up a gust of furious competition , while database marketing is much under cover and plays an upper hand in snatching a considerable market share 運(yùn)用數(shù)據(jù)庫營(yíng)銷,無需借助大眾傳媒,比較隱秘,一般不會(huì)引起競(jìng)爭(zhēng)對(duì)手的注意,容易達(dá)到預(yù)期的促銷效果。
In the west , database marketing has been adapted by many companies and has become a powerful competitive weapon . in the usa , 80 percent of manufacturers and retailers have built the marketing database 數(shù)據(jù)庫營(yíng)銷在西方發(fā)達(dá)國(guó)家的企業(yè)里已相當(dāng)普及,因?yàn)樗呀?jīng)成為一個(gè)企業(yè)在新的時(shí)代、建立新的競(jìng)爭(zhēng)優(yōu)勢(shì)的有力工具。
The third chapter : it discussed the competitive advantage of database marketing . the forth chapter : it lays emphasis on discussing how to make full use of database marketing in the process of marketing of companies 第三章論述了數(shù)據(jù)庫營(yíng)銷的基本功能和競(jìng)爭(zhēng)優(yōu)勢(shì)第四章重點(diǎn)探討了企業(yè)應(yīng)如何去實(shí)施數(shù)據(jù)庫營(yíng)銷策略,同時(shí)指出了數(shù)據(jù)庫營(yíng)銷在實(shí)際操作中應(yīng)注意的問題。
It mainly includes pre - sale and after - sale services , technical support , tele - marketing , customer and member management , business activity promotion , consultation and training , database marketing , test driving and customer satisfaction survey 主要服務(wù)內(nèi)容包括售前/售后服務(wù),技術(shù)支持,電話營(yíng)銷,客戶/會(huì)員管理,商業(yè)活動(dòng)推廣,咨詢培訓(xùn),數(shù)據(jù)庫營(yíng)銷,試乘試駕,客戶滿意度調(diào)查等。
According to the relevant theory of relationship marketing - a new marketing trend for the 21 century , this paper gives some proposals on how to develop relationship marketing based on crm , database marketing and interior marketing 同時(shí),本文以二十一世紀(jì)營(yíng)銷新趨勢(shì)? ?關(guān)系營(yíng)銷的相關(guān)理論為基礎(chǔ),結(jié)合顧客關(guān)系管理、數(shù)據(jù)庫營(yíng)銷和內(nèi)部營(yíng)銷,對(duì)公司應(yīng)如何開展關(guān)系營(yíng)銷,提出了自己的意見和方案。
At last , it compared the database marketing with the traditional marketing . the second chapter : it systemically shows the theory foundation of database marketing : direct marketing , relationship marketing , total quality management , mis , integrated marketing 第二章系統(tǒng)說明了數(shù)據(jù)庫營(yíng)銷的理論基礎(chǔ),即其與傳統(tǒng)營(yíng)銷理論:如直復(fù)營(yíng)銷、關(guān)系營(yíng)銷、全面質(zhì)量管理、管理信息系統(tǒng)、整合營(yíng)銷的關(guān)系。
There are five chapters in all in this paper . the first chapter : it simply introduces basic knowledge of database marketing , such as the concept of marketing database and database marketing , the rise and the features of database marketing 正文分為五章闡述:第一章簡(jiǎn)要介紹了數(shù)據(jù)庫營(yíng)銷的基本知識(shí),包括營(yíng)銷數(shù)據(jù)庫的基本概念、數(shù)據(jù)庫營(yíng)銷的出現(xiàn)、數(shù)據(jù)庫營(yíng)銷的定義和特點(diǎn),最后比較了數(shù)據(jù)庫營(yíng)銷與傳統(tǒng)營(yíng)銷的區(qū)別與聯(lián)系。
It gives the problems that should be noticed in the process of executing database marketing in enterprises the fifth chapter : it analyzes the problems in executing the database marketing in china and gives the suggestions to solve these problems 第五章最后分析了我國(guó)企業(yè)實(shí)施數(shù)據(jù)庫營(yíng)銷過程中存在的問題,相應(yīng)地提出了自己的對(duì)策建議。全文的結(jié)構(gòu)大致遵循了提出問題、分析問題、解決問題的思路,對(duì)我國(guó)企業(yè)如何進(jìn)行數(shù)據(jù)庫營(yíng)銷提出了新的思路。
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.